Why do you care who lists your house?

All agents are the same when it comes to listing your house, right? I’ll go ahead and admit here that the single biggest thing you can do to get your house sold is to get it listed in the Multiple Listing Service (MLS). Speaking solely in terms of advertising and visibility, 80% of homes are sold just because they are listed*, no other reason. The listing gets syndicated to sites like Realtor.com, Zillow, Trulia and a legion of lesser knowns. Perhaps another few percent get sold because someone knows someone, or because there’s a sign in the yard, or because the buyer’s agent happens to be familiar with the house and recommends it to the buyer. So if this is true, does it really matter who puts your house in the MLS?

Well, yeah, it kinda does, even if for no other reason than avoiding listings like this one. Because your home can’t just be listed, it has to be listed in the right MLS and with the right information that lets the right buyer find it. This house was listed by a “flat fee” agent in Middle Tennessee. And that agent had to search through a lot of “areas” in the Chattanooga MLS to find the wrong one where this home shows up. Anybody can make a typo (don’t get me started on agents that lack simple proofreading skills**) and that’s bad enough, but this mistake was made because the person who entered it doesn’t actually know the difference between the Brainerd area of Chattanooga and Chattooga County in Georgia. I’m sure she’s a wonderful person with the best of intentions, just lacking in local experience.

And the thing is, that person who is looking to buy something in Chattooga County, is going to be disappointed when they realize that this lovely home is nowhere near them. And the person in Brainerd who wants to live in this lovely home might never know it’s for sale. So if you know what you are doing when it comes to selling your own home and just want to pay someone a flat fee to put it in the MLS, call me up and I’ll take care of it for you. I’ll even tell everyone where it actually is.

 

*I totally made up that number but I suspect that it’s pretty accurate nonetheless. Also, there are lots of things that make a difference outside of advertising and visibility so don’t discount all of the other work that goes into selling a home.

**Please send your spelling and grammatical corrections on this and any of my other posts to Julia@JuliaOdom.com