I’ve been updating my website (do you love it?!) and my new one has a spot for a slogan and a tagline. Not being much of one for such things, I googled “real estate taglines” and started perusing some options. For Pete’s sake! They were uniformly awful or terribly cliched. Some were so bad they made me laugh out loud. So I started thinking about what I would do to make them a little more, ahem, truthful. This is the first one I came up with.
No offense to used car salesmen, but I mean, really, the Realtor’s Code of Ethics notwithstanding, most people don’t think of maximum trustworthiness when they hear the word Realtor, do they? There’s just something about commission sales that brings out the worst in people.
My dad was a broker back in the 80s & 90s so he’s always asking me about showings and such. Our conversations often go like this:
Dad – Did they like the house you showed them?
Me – They liked it at first but I think I talked them out of it.
Dad – Um, really? Why do you do that? If you were working for me I’d fire you.
Me – It looked like it might have a water problem and I pointed out that the outlets aren’t grounded and the floors are wonky.
So yeah, I frustrate my dad a lot. And if you still want the place after I’ve point out all the things wrong with a house, then I’ll do my darnedest to get it for you at a price that will let you to spend some money rewiring and leveling floors and regrading. But I’m never going to stand there hoping you don’t notice. So I guess what I’m saying is that you really can trust me, but it isn’t because I’m a Realtor.